5 Reasons Why Businesses Need to Embrace Video Interviews

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Introduction – How the pandemic ushered in the big shift to video screens in our everyday work and life

Distancing measures, lockdown in schools, businesses, and overall social life, which were unremarkable in the fight against the spread of disease, also disrupted many aspects of life, including sports and other physical activities. The world witnessed a transformation in common behaviors, economy, medicine, and beyond due to the COVID-19 Pandemic. On the brighter side, social distancing, and lockdown eased diagnosis rates of other common infectious diseases, such as seasonal influenza, due to the practice of reduced social contact; and it taught us all a new way of life.

Employers recognize that people can be entrusted to work from the comfort of their homes, and in some cases, they are even more productive than working from the office. At the same time, employees have admitted there is no replacement for face-to-face interaction through massive technological development exists. In a global survey by the National Library of Medicine, more than half of people, i.e., 52.5%, answered that COVID-19 did not influence their occupational status, 30.2% had a significant squeeze in working hours/shifts that they usually work, and 8.5% almost lost their jobs because of this Covid breakdown.

Now, in the post-pandemic world, communication is substantially improved, and companies can communicate/convey necessary information in minutes more easily with foreign countries. Market research or other market study is also far streamlined. For companies, progress in executing strategic technology sensations such as video calls whenever necessary saves them lots of time and money. Money/Information exchanges are unexpectedly faster, especially with the 4G/5G speed internet.

Data: The rise of remote work, virtual meetings, and collaboration tools

Many companies had to return to remote work quickly and more effectively. They therefore chose familiar video conferencing and collaboration tools that are often free of cost. The approach will differ according to the remote work goals. Businesses may be remote, offer virtual job positions, or create a hybrid solution.

For a booming collaboration scenario to prevail, companies must handle the following crises:

  • Building and strengthening confidence between workers, supervisors, and leaders.
  • Monitoring tasks and projects and assuring timely follow-up procedures.
  • Developing and maintaining the company’s existing culture while staff works in diverse time zones.
  • Lowering technology issues and equipping a proper inclusive environment.
  • Embracing workflows to improve collaboration and avoid disputes/disagreements between departments.

Therefore, leaders must prioritize workplace innovation by discovering practices to replicate reflexive idea-sharing and cross-team collaboration in office environments. To this end, a technology approach is critical.

Equipping home offices and on-premise workspaces with video technology is key to enhancing collaboration. Incorporating video tools with cloud software and storage lets teams collaborate in real-time and quickly transfer files. However, to provide collaboration, employers must address work-from-home cases while reconditioning offices for the future of work.

Impact of these trends on hiring

1. People have gotten used to video screens

Video interviews can be more nerve-racking and revealing than the usual telephonic interviews. In addition to seeing your body language, recruiters can judge your professional appearance and general approach from a video call. But people have gotten accustomed to these video screen hiring like the normal approach.

2. Today’s employees do not want to return to work

People have adapted to remote work; truthfully, companies have made massive changes and accommodations for employees to adapt to the Pandemic. However, top executives want to re-open and return to the office, but some employees feel like they need to be in their comfort zone working from home.

3. Saving time and pollution

Today’s generation wants to avoid commuting or adding more time to their workday. These people see commute time as a waste of valuable personal time that they, in many ways, play more importance on than the actual work time itself. This saves their time and avoids contributing to excess pollution issues.

4. You cannot spend unnecessary time and money on wasted hiring efforts

The cost of hiring an employee continues beyond just paying for their salary to take them inside your company. It also involves the cost of recruiting, training, benefits, and more procedures. But after the Pandemic, online interviews and training have reduced recruiting expenses and other hiring efforts.

5. Technology has made it easy, efficient, and effective to hire through video meetings

Video meetings have become an influential and the most cost-effective Human Resources tool used for pre-screening prospects, interviewing candidates, and onboarding new employees. In the current global video conferencing demand in the market, the following companies occupy a little more than half of the entire market after the Pandemic:

  • Zoom Video Communication Inc.
  • Cisco Systems Inc.
  • Microsoft Corporation
  • Google Inc.
  • Adobe Systems Inc.
  • ZTE Corporation
  • Huawei Technologies Co

6. Video interviews (Synchronous and Asynchronous) can help with precise candidates

Synchronous online interviews correspond most closely to the usual traditional interview that is conducted in real-time. However, synchronous video interviewing is becoming increasingly popular among companies seeking to save time and money during their recruiting process by making the hiring process more collaborative. More team members can review candidates, provide comments, and provide assessments instead of just one hiring manager. Using asynchronous video interviews, you can standardize the recruitment process, ask all candidates the same questions in the same way, and store them for over a year for record-keeping.

7. The screening process, especially for tech roles

It is possible to assess a candidate’s professional skills and abilities with multiple online testing solutions and concisely evaluate their skill set and abilities. By using online technical assessments, they can shortlist candidates for a particular job based on their coding skills, which is far more accurate. This online screening method helps automate shortlisting and simplifies tech recruitment, eliminating bias from recruiting.

Five effective reasons businesses need to embrace video interviews

Video conferencing is therefore accepted worldwide as it boosts productivity, saves time, reduces travel expenses, and promotes collaboration. The advantage of video conferencing is encouraging all of those benefits without demanding constant travel for face-to-face communication.

  1. More engaging and interactive than audio conferencing

Once the video seems engaging during a call, the real sense and etiquette of the meeting change. This also involves bringing closer relationships between team members or clients who have not met in person during the pandemic.

  1. Attending the meeting online is as good as in-person

Reaching the office late due to traffic or other personal reasons might delay the meetings, leading to cancellations. Video conferencing enables even key high-level team members to participate in discussions and be on time.

  1. It enables superior communication and learning

Humans tend to observe and process visual information far faster and more capably than just simple text or audio. Auditory recognition memory rendition is markedly inferior to visual recognition memory.

  1. Keeps dispersed teams connected and aligned

Cloud-delivered video conferencing option is the closest thing to working together in person. Video conferencing eliminates the distance or disconnect between internal team members working at client sites most of the time.

  1. Video Conferencing Gets Things Done

It’s easy to arrange a video call and get face-to-face, ensuring customers get their questions and issues discussed and addressed. Video calls can be personalized and get things done quickly, where people get to know each other. It drives better communication creates trust, and builds stronger relationships like in physical meetings.


Overall, video interviews offer numerous benefits to businesses that are looking to streamline their recruitment process, improve candidate experience, and connect with a wider pool of talent. By embracing this technology, businesses can gain a competitive advantage in the race for top talent. 

People must connect online or offline to collaborate and communicate effectively. The key to successful hybrid or remote working arrangements is to design policies that promote worker engagement, productivity, and retention. 


How can Connect Tech+Talent Help?

Connect Tech+Talent is in the business of finding the right talent for companies. Connect Tech+Talent takes the overbearing burden of finding human resources with the right skill set and lets companies focus on their core business. We specialise in IT jobs, helping businesses build and ramp up their technical staffing. We help build entire teams with the right set of skills in the technology that best suits their business.

We at Connect Tech+Talent will also help you as a candidate to acquire most sought after technical skills and forward your candidature to leading enterprises with global reach.

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